For the Tulip Festival Amsterdam, a city-wide celebration bringing tulips to 60 unique locations—from hotel gardens to museum courtyards—we developed a branding concept that reflects the festival’s vibrant spirit. During the logo creation, we uncovered the fascinating diversity of over 200 tulip shapes, each with its own unique name and character. The logo features an elegant contour of the "Festival Tulip," an iconic shape recognized throughout Amsterdam, symbolizing unity and tradition.

Building upon this, the broader brand identity draws from a spectrum of tulip shapes and colors, each representing a different tulip variety found in the city. The result is a vibrant, adaptable design system that mirrors the rich variety of tulips on display, transforming Amsterdam into a colorful floral tapestry during the festival.